I just read that El Chapo (Shorty, in English) tried twice to trademark his name in order to cash in (ever more) on his ill-gotten fame. The Mexican government turned down his requests, but they were apparently for a clothing line. Has this dude ever looked in a mirror? I’m sure much of the population is afraid of him, but I doubt they’d like to look like him. Here are some fine examples of Chapo-wear:
Maybe while he’s at it, he can trademark his awesome hairstyle too. You could just ask your barber for “El Chapo” and s/he would know exactly what you mean.