As of the final pre-election FEC filing covering spending up to 10/19, Clinton out-spent Trump by 2 to 1! ($898 million to $430 million)!
In 2012 Obama and Rommey’s spending totals were very close to each other (and close to what HRC spent this time).
For some perspective, Halloween spending in 2016 was over $8 Billion, over 5 times what the two candidates spent.
So, Trump spent way less and did way better in terms of electoral votes, which is what matters, than did Romney in 2012 and obviously than HRC in 2016. Maybe he’s not as dumb as everyone thinks. It seems like somebody in that campaign knew what they were doing.
From what I could tell in the data, it seems like HRC spent $0.00 on media buys in Wisconsin the whole campaign (She did significantly run more ads than Trump in Florida, Pennsylvania, Ohio, and NC)!
Disclaimer: I’m not a Trump guy. I’m for increased immigration, less military spending, fewer people in jail, legal drugs, and affirmative action (Not that HRC would have given me (m)any of those things either).